People use emotion to persuade, even when it could backfire We intuitively use more emotional language to enhance our powers of persuasion, according to new research. The research shows that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. https://ift.tt/eA8V8J
Monday, 2 April 2018
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# Latest Science News -- ScienceDaily
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