Cigarillo packaging can influence product perception - health is wealth

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Monday, 23 April 2018

Cigarillo packaging can influence product perception

Cigarillo packaging can influence product perception Researchers surveyed 2,664 young adults who were current users, never users, or past users of little cigars and cigarillos, finding cigarillo packs with colors and containing a flavor descriptor were rated more positively for taste and smell, and health warnings didn't fully mitigate the draw of the packaging. https://ift.tt/eA8V8J

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