It's not you, it's me: How customers break up with sellers

It's not you, it's me: How customers break up with sellers Companies invest billions each year in expensive customer service programs, sales forces, and sophisticated discounting programs such as Groupon to lure and retain customers only to find that churn remains one of their biggest, most expensive challenges. According to a new study, customers have a tendency to send clear signals before they 'break up' with a company, but you have to know what to be monitoring, and the key to any relationship remains effective communication. http://ift.tt/eA8V8J