Pride tops guilt as a motivator for environmental decisions - health is wealth

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Tuesday, 13 February 2018

Pride tops guilt as a motivator for environmental decisions

Pride tops guilt as a motivator for environmental decisions A lot of pro-environmental messages suggest that people will feel guilty if they don't make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study finds that highlighting the pride people will feel if they take such actions may be a better way to change environmental behaviors. http://ift.tt/eA8V8J

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